Part 4 wraps the comic-book debate by looking at the health of both publishers as industries, not just storytellers. We evaluate sales trends, publishing strategies, digital platforms, creator retention, and how well modern books capture the spirit that made these universes iconic. Marvel leans on reinvention; DC leans on legacy. Both face shrinking readership, louder fan expectations, and the pressure to produce “event after event.” This final installment asks: which company still understands its heroes? Who’s cultivating new readers instead of relying on nostalgia? And ultimately, which universe feels like it has a stronger creative future?
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